Rental Car Price Prediction

06 May 2022

INTRODUCTION

According to a worldwide car rental analysis, there is about $4 billion revenue increase every year since 2023 within the car rental industry. The major key player is other (42%) which are online (67%) P2P car sharing business including Turo, GetAround.[1] Rental cars are an essential part of modern-day travel, offering a convenient means of transportation for both leisure and business travelers. However, the cost of renting a car can vary significantly based on a variety of factors, such as location, time of year, type of vehicle, and duration of rental. With such variability, it can be challenging for both rental car companies and consumers to accurately predict rental car prices. This report aims to address this issue by utilizing data analysis and machine learning techniques to develop a rental car price prediction model. By examining Turo rental car data (HI specific), I aim to identify the most influential factors that impact rental car prices and use this knowledge to develop an accurate prediction model. Ultimately, this report seeks to provide valuable insights to both rental car companies and consumers by providing a tool to predict rental car prices with greater accuracy and precision.

CONCLUSION

In conclusion, this study aimed to develop a machine learning model for predicting rental car prices based on various features such as the car’s make, model, type and year. The results demonstrate that the developed model achieved a reasonably accurate prediction of car prices with a mean absolute error of 7.58. However, there are still limitations to the approach, such as the use of a single dataset for training, testing, and validation, and the exclusion of categorical features. Future work can explore incorporating more complex neural network architectures, adding more features such as text or image data, and exploring techniques for handling missing data.

Overall, the developed machine learning model has the potential to be a useful tool for individuals looking to rent cars on Turo or for car owners to accurately price their cars on Turo. By automating the pricing process, it can save time and resources while also improving the accuracy of the predictions. This study contributes to the growing body of research on using machine learning techniques for predicting rental car prices and provides a foundation for future work in this area.

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